Harley Davidson CEO Steps Down - What This Means for the Future of the Legendary Brand!?

In this video, we explore the breaking news of Harley-Davidson CEO Jochen Zeitz stepping down on April 9, 2025, after a tumultuous five-year tenure marked by declining sales and backlash over controversial 'woke' policies. Zeitz, who introduced the Hardwire strategy to revitalize the iconic motorcycle brand, faced mounting pressure as sales dropped and tariffs threatened profitability, leading to his retirement announcement. We’ll unpack the reasons behind his exit, the impact of his diversity, equity, and inclusion (DEI) initiatives, and what this means for Harley-Davidson’s future as the company searches for a new leader to steer it back to its roots. Don’t miss this deep dive into one of America’s most legendary brands at a crossroads!